ASOTU is coming to your town, and we hope to see you there! Join us live and in person for Automotive's only Tonight Show-style event, complete with music, laughs, and conversation with some of the industry's great front-line operators! 



More Than Cars Screening

June 14, 2023, 7:00PM ET

RIght before the Live Tonight show, experience the first episode of our new docu-series, More Than Cars!

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The Only Tonight Show In Automotive

Join other Atlanta area dealerships and influencers for an automotive event you'll never forget. Eat your heart out, Jimmy Fallon. We've got Nashville's hottest band and the auto industry's most inspiring guests for this fun and interactive show!

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Meet the Hosts

Introducing the dynamic trio behind Live Tonight with ASOTU - Paul J Daly, Kyle Mountsier, and Michael Cirillo! These three hosts are the ultimate automotive industry insiders, bringing their combined expertise and infectious energy to every episode.

Together, these three make Live Tonight with ASOTU a must-watch event for anyone who wants to stay informed, entertained, and engaged with the latest news and trends in the world of auto.

ASOTU Live Tonight Hosts
TroublemakING GUESTS

Marquees and Lights

There is no better place to hold an Automotive Tonight Show than in a classic theater. The theater will be our home for the tour as we hail to the content center of American history.

Nostalgia meets Innovation.

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The Tour
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Arlington Music Hall

Arlington, TX

Situated in the heart of Arlington, this historic music hall will set the stage for our tour. Complete with a marquee, lights, and tufted stadium seating, the nostalgia is sure to set in!

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Tampa Theatre

Tampa, FL

Right after the first full day of Digital Dealer, we want to welcome you to a historic Tampa venue. Built by Paramount Pictures in 1926, you will feel the history as you walk in.

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Buckhead Theatre

Atlanta, GA

At the heart of so much in automotive, Atlanta is home to amazing dealers and tech companies. Easy travel and big city vibes make this a great place to join the ASOTU tour.

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Nashville [TBD]

Nashville, TN

Back where the Live Tonight show was born, we will bring you the last stop on the tour for our annual Year End Extravaganza. The band comes home and we wrap 2023.

Word On The Street

James Orsini Headshot Small

Paul Bergamini

Senior Project Director, Reuters Events Automotive

Always great to hear the thoughts of Brian Kramer, Steve Greenfield, Alex Vetter and Liza Borches on where our industry is heading.

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Marcus Aman

Bayley SmartShop / SmartLot

"This reminded me so much of Letterman. Great concept and execution! You guys are game changers and great for auto!"

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Brian Ortega

Creative Director,
Valley Hi Toyota

The band was 🔥."



Who from my Dealership should attend?

Easy answer: as many people as possible! Anyone you want to be more involved in your organization. Managers, sales staff, technicians, advisors, marketers, detailers, etc. We really mean it! There has never been an easier way to get your staff energized about the industry and motivated to lean in.

We call this ‘drawing a big circle’ around everyone who calls retail auto home. The more alignment and community we have with one another, the faster innovation moves, and the better the customer experience gets. It’s all connected. We’re trying to make it an easy decision for you. 


What can attendees expect to gain from participating in a Live Tonight with ASOTU event?

We believe that prioritizing experience and substance are the winning combo. With that in mind, our live attendees can expect an evening that will leave them energized, educated, and optimistic about a bright future for themselves and the industry.

Learning from our experts, listening to one of Nashville’s hottest bands, and laughing with our hosts feels a lot more like a great time than it does an “industry event”. It’s something everyone will be talking about the next morning and practicing what was learned far into the future. 


How does Live Tonight with ASOTU benefit those in the Retail Auto Industry?

We know there are countless rockstars hidden in the ranks of retail auto dealerships all across the country. And until recently, there hasn’t been an easy way for them to stay in touch with what is going on in the broader industry which is why ASOTU exists.

We are letting everyone in the industry know, whether a GM or a Detailer, that we ‘see’ you. Most importantly, we want you to be involved with the future of this great industry. We want to show more people that their talent and passion are welcome here. We also want to show them that there is no better industry to saddle up with than this one. 


Will there be any opportunities for attendees to network with other professionals in the automotive industry during the event?

YES! ASOTU is a community. A family. We prioritize connection over head count. There will be plenty of high-access conversations with leaders and practitioners from across the industry. We are better together…so we are going to spend time together! This event is designed to be the beginning of relationships that will last a lifetime. 


Will there be any opportunities for attendees to meet and talk with industry leaders and operators at the event?

Of course! Before and after the live show we will have a workshop and ample time to mingle, talk, strategize, connect, and conquer.


How can I purchase tickets for ASOTUx, and are there any discounts available for groups?

You can purchase tickets on our tickets page for each city on the tour.

Groups of 10 or more will have an automatic discount applied of 20% off when purchasing tickets. Email with any questions!