Liza Borches

President & CEO, Carter Myers Automotive

A fourth generation auto retailer, Borches has led Carter Myers Automotive through substantial growth, now encompassing 23 dealerships in 8 markets across Virginia & West Virginia. She is current Board Chair of the Boys and Girls Club of Central Virginia, Past Chair of the Board of Directors for the United Way of Greater Charlottesville, and a co-founder of Women United. Recently, Liza was inducted as the Chair of the Board of Directors of the Virginia Automobile Dealers Association.